Typo Conference is a design conference set in Mexico City to explore the various aspects of typography in unique designs with the help of world-reowned graphic designers. Inspired by papel picado, this brand represents the culture and authentic design of Mexico City. Typo reflects the aesthetic of cut outs made in the process of making decorative forms and direct the eye to the needed information. This system displays how the cultural activity can be applied to emphasize it’s promotion to other fellow designers.